Specialty Fashion Group opens La Senza Sydney City store

(Source: Datamonitor) Specialty Fashion Group Limited, a retailer of women's clothing, has opened its La Senza Sydney City store in Westfield Shopping Centre, Pitt Street Mall.

La Senza is the sister brand of Victoria's Secret, both owned by Limited Brands. In August 2010, Specialty Fashion Group announced an exclusive 10-year license agreement with Limited Brands to operate the La Senza stores in Australia and New Zealand under a royalty arrangement. La Senza products are sourced utilizing Limited Brands' supply chain.

CEO, Gary Perlstein says, "We believe there is a gap in the market for a specialty intimate apparel retailer with a recognized international brand, and intend to expand the brand to100 stores in three years. This is the company's first license of a global brand and we see it as the start of a new source of growth for us through expanding the La Senza store and online network throughout Australia and New Zealand, increasing our market position particularly amongst younger women.

"The La Senza brand is very complementary to our other brands. It enables us to expand our product portfolio, broaden our position in the youth market, and leverage our customer relationship management capabilities to attract new and existing customers."

A service of YellowBrix, Inc.

Victoria Secret Clothes - News


Specialty Fashion Group opens La Senza Sydney City store

(Source: Datamonitor)Specialty Fashion Group Limited, a retailer of women's clothing, has opened its La Senza Sydney City store in Westfield Shopping Centre, Pitt Street Mall. La Senza is the sister brand of Victoria's Secret, both owned by Limited



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Free mail out catalogs or paying catalogs?

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Twitter

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