Pinoy hairstylist in L'Oreal tilt finals
AMSTERDAM - Filipino hairstylist Jitty dela Cruz was one of the five finalists at the recently concluded semi-finals of the L’Oreal Color Trophy competition Netherlands.
He impressed the judges with his unique interpretation of the theme Avant Garde, inspired by the blooming flowers at the bloemenmarkt near his salon in Amsterdam.
L’Oreal Color Trophy is a prestigious annual event for hair stylists and colorists held in many countries around the world. Jitty, as he is fondly known in the Filipino community, bested hundreds of Dutch hair stylists and made it to the finals.
Dela Cruz now seeks the support of his kababayans all over the world to win the Public Award of the competition through online voting.
“Being in the finals, parang nanalo na din ako kasi not everybody reach this stage. But of course I want to win the major award so I can inspire more people with my work,” said Dela Cruz.
A difficult beginning
The challenges that Dela Cruz had to overcome on his way to becoming a famous hair stylist in the Netherlands are not for the faint-hearted. He started his salon at a garage in Parañaque and eventually moved to the upper floor where he started building loyal clientele.
His first formal study was under Filipino hair dresser Jun Encarnacion, in between sweeping salon floors and doing menial jobs.
When he got the chance to study abroad, Dela Cruz went to Allan International and Jingles and Complexion International in London and Institute National Coiffure de la Beaute in Paris to further his skills in make-up and hair dressing.
Because of his perseverance and dedication, success eventually followed. At the height of his career in the Philippines, Dela Cruz was already styling celebrities for both magazines and television programs, in addition to his regular clients.
Unfortunately, his love life has not been as successful as his career. His first Dutch partner fell ill with cancer and had to go back to the Netherlands for treatment. Dela Cruz left the Philippines at the height of his career to be at his partner's side until his dying days.
“Basically, I came here for love,” Dela Cruz joked while reliving memories of his departed partner.
In his early years in the Netherlands, Dela Cruz not only had to deal with being alone but also the difficulties of starting a life here without proper papers.
Loreal Hair Color Online - News
L'Oreal Color Trophy is a prestigious annual event for hair stylists and colorists held in many countries around the world. Jitty, as he is fondly known in the Filipino community, bested hundreds of Dutch hair stylists and made it to the finals.
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