AutoTrader.com: Consumer Interest in Trucks & SUVs Returns

Along with rolling out a new iPhone app, AutoTrader.com discovered because of the steady decline in gas prices throughout June, American consumers are showing signs they want to shift their focus back to trucks and SUVs.

AutoTrader.com’s June Trend Engine Report showed trucks and SUVs have gained consumer interest since May and that interest in compact cars is starting to subside.

Site analysts conceded gas prices are still far from where they were at the beginning of the year, but consumers have begun to feel some relief at the pump, which is likely a contributing factor to the rising interest in larger vehicles and the declining interest in more fuel-efficient models.

“Consumers shopping on the site started considering more fuel-efficient models when gas prices hit the $3.50 mark, and now that prices are heading back toward that threshold, they appear ready to get back to their favorites,” AutoTrader.com highlighted.

Consumer Interest in New, Used and CPO Trucks Resumed in June

AutoTrader.com found interest in big trucks is already on the upswing, especially in the new-vehicle segment.

The site said the Dodge Ram 1500, Ford F-250 and the Chevrolet Silverado 2500 all moved up on the list of most-searched vehicles in June. The largest of the full-size trucks showed the most significant gains, as the new Ford F-250 moved up five spots month-over-month to No. 13, and the new Chevrolet Silverado 2500 moved up six spots month-over-month to No. 18.

Analysts mentioned demand for both of these vehicles also showed in the increase in asking price, as the F-250’s price increased 8.2 percent and the Silverado 2500’s price increased 10.6 percent year-over-year. 

AutoTrader.com pointed out trucks also made a big comeback on the list of most-searched used vehicles.

The used Ford F-150 reclaimed the No. 1 spot, and the used Chevrolet Silverado 1500 moved up one spot to No. 3 while the used Ford F-250 ticked up two spots to No. 6.

Also trending higher on AutoTrader.com’s used charts were the used Dodge Ram 2500 edging up one spot to No. 17 and the used Toyota Tundra creeping higher by two spots to No. 19.

Analysts noted the biggest mover on the list of most-searched used vehicles in the truck segment, however, was the used Chevrolet Silverado 2500, which leapt four spots to land at No. 13.

They went on to state average asking prices for the majority of used trucks dropped slightly — in fact less than 5 percent — year-over-year. One notable exception was the Toyota Tacoma, which gained 8.6 percent in average asking price year-over-year.

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AutoTrader.com: Consumer Interest in Trucks & SUVs Returns
AutoTrader.com: Consumer Interest in Trucks & SUVs Returns

The used Ford F-150 reclaimed the No. 1 spot, and the used Chevrolet Silverado 1500 moved up one spot to No. 3 while the used Ford F-250 ticked up two spots to No. 6. Also trending higher on AutoTrader.com's used charts were the used Dodge Ram 2500



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Everything about Dodge: Used Dodge 4x4

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