Heath Bar Cake Recipe

Shore sells the trendy and the tried | Philadelphia Inquirer | 2011-07-06

At Springer's Homemade Ice Cream in Stone Harbor - where all of Seven Mile Island seems to gather on summer evenings - ice creams infused with brand-name candy bars and cookies and named for them have been best sellers for years.

Not this summer, though. One of those candy manufacturers - general manager Mary Humphreys Goldenthal would prefer not to say who - asked Springer's to stop using its name in its flavors. So, to avoid any beefs with other companies, Goldenthal just decided she would rename all eight of those brands. Voilà! New, fun flavors: Cookies in my Coffee (formerly Coffee Oreo); Emotionally Nuts (for Almond Joy), and Cease and Desist (formerly Coffee Heath Bar Crunch).

Nostalgia may be the biggest seller at the South Jersey Shore, but businesses must try to bring in something new each year if they are to thrive. Sometimes it happens organically - one reality show invades every novelty shop - but it's often more a balancing act between serving up memories and staying trendy, between enticing customers back and persuading them to stay. Whether it's roller coasters or a rib sauce recipe, Shore entrepreneurs are always juggling the past and present.

"There are always rides, but there has to be at least one new one every year. There are always T-shirts, but they can't be the same one every year," said Michael Busler, associate professor and a fellow at the William J. Hughes Center for Public Policy at Richard Stockton College. He studies the Shore and its economic trends. "The idea in marketing is to get someone to come to the boardwalk year after year, but always ready to buy something new to distinguish that year from the others."

Morey's Piers, comprising the three main amusement piers along the Wildwood boardwalk, has tempted the nostalgic fates by disassembling the Giant Slide at Surfside Pier, which was the first ride that patriarch Will Morey Sr. erected and operated in 1969. In an era of water parks and coasters, the Giant Slide, despite its sentimental cred, was considered antiquated.

New this year - the Moreys try to have one new ride each summer - will be "it" (that's the name) at 25th Street and the Boardwalk. Capsules appropriately shaped like headache medicine hold as many as 24 riders, who are hurled in a 65-foot arc while spinning.

Heath Bar Cake | Tasty Kitchen: A Happy Recipe Community!

Preparation Instructions

Preheat the oven to 350 degrees and center a rack in the middle of the oven. Lightly grease a 9×13-inch pan and set aside.

In a large bowl, combine the brown sugar, white sugar, flour and butter. Crumble these ingredients together with a pastry blender, whisk or two forks until the mixture is crumbly and coarse. Remove 1/2 cup of the crumbs to a small bowl and set aside. To the large bowl with the remaining crumbs, add the buttermilk, egg, vanilla, baking soda and salt. Mix well.

Pour the batter into the prepared pan, smoothing it to the edges. Sprinkle the top of the cake with the reserved crumbs and chopped Heath bars. Bake for 25-30 minutes until the center is no longer gooey but a toothpick inserted comes out with moist crumbs. The cake may fall slightly in the center, leaving the edges raised. No fear! It will still be delicious.

101 Things to Do with a Cake Mix

One Cake, One Hundred Desserts, Learn One Foolproof Cake Recipe and Make One Hundred Desserts

Grandma's Cook Book and Recipes

The Magnolia Bakery cookbook, old-fashioned recipes from New York's sweetest bakery

Slow Cooker: Discover the recipes 20 million cooks picked as America’s best slow cooker ideas