A business sweetens many
Multinational companies are trying to take bite out of confectionery industry
BEIJING - Foreign confectionery companies are stepping up their operations in China to cash in on a fast-growing market. Nestle, the Swiss confectionery giant and world's biggest food and drink company, recently announced its intentions to acquire a 60 percent stake of Hsu Fu Chi International Ltd (HFCI). If approved by regulators, the $1.7 billion-acquisition of the Chinese candy maker will become one of the biggest foreign takeovers of a Chinese company.
Chen Chen, an analyst with CIConsulting, said that the deal would help boost Nestle's confectionery business, which makes up about 12 percent of its total sales. And, HFCI's mature distribution channels provide a fast track for Nestle's penetration into second- and third-tier markets.
"For a multinational giant like Nestle, China, as an emerging market, provides a huge potential for future growth."
According to data from CIConsulting, between January and November in 2010, the total sales in the confectionery market was $18.3 billion, making up 11.7 percent of the food industry. It is an increase of 36.6 percent when compared to the same period in 2009.
"The average annual sales in the confectionery industry recorded a 10 percent growth in the past few years, and there are remarkable improvements in product types and quality," said Zhou Siran, a food industry consultant with CIConsulting.
"Despite the fast increase in sales, the confectionery consumption per person per year in China is far from that in the United States and Europe," Zhou said.
In 2009, the yearly consumption per person was 36.4 kilograms in the UK, 25.4 kilograms in the US, and only 4.1 kilograms in China, according to Euromonitor, an international market research firm.
Zhou says that as Chinese people have a rising disposable income and their standards of living improve, confectioneries have a huge potential for growth.
Among the fierce competitors of many multinational confectioners, HFCI has steadily grown during the past few years.
The Guangdong-based company, founded in 1992 by the Hsu brothers from Taiwan, has 45 large-scale production plants and can make more than 700 different types of confectionery products, including cakes, candies and sachima, a Chinese pastry.
In the fiscal year that ended June 30, HFCI reported its profit rose 31 percent to $92.7 million as sales increased 14 percent to $663.4 million, according to Bloomberg. Euromonitor's data show HFCI has retained its No 1 position in the domestic candy segment since 1998.
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BreadTalk, a Singapore-based bakery brand, opened 50 BreadTalk outlets in China in 2010. It has also started operating in four new cities last year, bringing the total number of cities to 32. Founded in 2000, the group penetrated the Chinese market in

Siblings Pietro, Mariangela, Beatrice and Giovanni work down the corridor from Roberto and Attilio's office, in the adjacent factory or retail outlet next door. Nephews, nieces and in-laws pop in and out of the office, helping out whenever the need
One would assume that they would only be at the poshest of posh retail establishments on Rodeo Drive in Beverly Hills, Fifth Avenue in New York, Avenue des Champs Elysees in Paris and New Bond Street in London. Now you can add Miracle Mile Shops at

Bodum is good if your kitchen is your temple. In France they are called magasins d'usine (factory shops). There are some in Paris suburbs, but the largest stores are in Troyes. There are more than 200 shops with 450 different brands.
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Last year, several models for the event was dieting and starvation caused a big stir in fashion circles, but the weight of the French set the standard trade union model does not achieve the desired results, the models or become increasingly thin. In China, the general consensus is that the state of the domestic models are still very healthy, very few people will use extreme measures to pursue a more lean body. But as the first model – often the only – consideration of the standard coach factory outlet , she is most concerned about is their problem.
Custom Paris Fashion Week in autumn and winter of 2009 on June 30 began. This is the first model Liu Wen senior set of uniforms foot runway. Karl Largerfeld she received the invitation, for the Chanel catwalk.
Arrived in Paris, however, the test equipment the same day, she was out of a fool of myself. “I am wondering why my clothes are semi-finished products tested.” Liu Wen said, “Go back and told friends, they say, the so-called high-level customization, of course, is customized according to your body, so naturally semi-finished products. I am a novice, really embarrassing. “
school year tourism origin Liu Wen 1 million bonus to join the new Silk Road Model Competition, Hunan Division title to get in one fell swoop, from entering the fashion circle. For her coach factory outlet , each job is a learning process. “I study tourism, not to go back as a tourist guide.” She said.
“2006 years, and I just want to shoot my favorite fashion magazine piece. In 2007, my ideal is a multi-shot magazines, and more commercials, learn English, in this industry continue to go, then abroad . “To this day, she had dreams a reality. Even so coach factory outlet , she encountered in Paris, the best situation, but also other countries and 7 models in a shared apartment, the interview must take the bus back and forth. “The first day I came to Paris, began to cry.” She said, “I can not find my way home. Paris and Beijing not the same bus, the return is not the same route, departure and arrival, and can not find at home. “
most models have no experience in the entry line, let alone have any knowledge of the fashion industry. Modeling industry has now quit the RosieMortimer, then a stroll around the streets of London modeling agency was found that only 17 years old.
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